Because we believe beauty should be fun… happiness every day!

Inspired by fantastic ingredients, product innovation and the Korean 10-step skincare routine, we set out to bring sheet masks to the world and make them more accessible, understandable, and attractive. Now, we are an award-winning beauty brand, and our products are sold all over the world!

Our Mission

Our aim is to create extraordinary, playful everyday beauty experiences with amazing results. We are passionate about bringing South Korea’s rich history of beauty tradition and futuristic innovation to the global market, adding in clever design and an all important touch of cuteness.  


What really is Korean skincare?

Korean Skincare is a multi-step routine designed to cleanse and exfoliate, then layer hydration using serums, essences, ampoules, masks, and moisturisers. While hydration is key, preparing skin to receive the skin-loving nutrition is just as
important in every routine! 

Why you should introduce Korean innovation and masking into your routine?

Masking is about nourishing the skin with hydrating ingredients can boost elasticity and improve appearance. Skin cells maintain their cellular functions when they are fully hydrated, keeping the skin looking youthful, radiant and plump. Masking helps to give a super-charged boost of hydration to the skin, in a short amount of time!


What makes our products different?

We research future trends in ingredients and formulations and are constantly looking for interesting and exciting products that really work.  Our in house design and product development team work side by side to bring you award-winning skincare solutions, while also partnering with Research & Development teams in South Korea to bring our ideas to life!

We love masking here at Oh K!, and test all of the products ourselves. If we don't like it, it doesn't make the cut!
We spend a lot of time matching formulations to mask fabrics, so that you get a product that gives you results.

It's time to get serious about our furry friends

You can buy in confidence knowing none of our products or ingredients are tested on animals. We do not ask others to test on our behalf, and do not sell in countries where animal testing is required.

We're also working hard to ensure all of our nourishing masks are suitable for vegans and vegetarians too! However, some masks haven't managed to meet our 100% vegan standards yet. Some masks may include animal-derived ingredients such as Honey, Beeswax, Caviar, Pearl, Snail serum, and Collagen. We are reformulating our products to remove all of these ingredients, so make sure to watch this space!

...and also the planet

Our sheet masks use either 100% cotton, biodegradable Tencel or charcoal fibre, to ensure they are not just friendly for your skin, but are also friendly for the planet too!  Additionally, our hydrogels are made from the skincare essence, blended into a natural gel base and are derived from seaweed, making them totally biodegradable too.

We do not use microbeads in any of our products.


We love to hear your feedback! For all reviews, please leave your comments here or DM on social media us for the chance to be featured!